The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH. The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs.