Carter’s designs are based on a heritage of quality and innovation that has earned the trust of generations of families. It is the attention to minute detail such as the Handi-Cuff mitten sleeve that protects babies from self-scratching or the Jiffon neck design that slips over little ears for easy outfit changes which has made dressing easier for moms and life more comfortable for babies. Carter’s opened its first store in the Middle East in 2007. Today it is present in most of the popular malls across UAE, Qatar and Bahrain. It has developed a large following of loyal customers and also has been appreciated and awarded by various bodies such as Retail ME “New Retail Brand of the Year” and “Best Concept Store” among others. Carter’s has also won several awards as the “Best Children’s Fashion Store” from leading Malls in the UAE.