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People have a penchant for monotony and thrive on routine when in reality, we only need to take a step outside the box and dare to be a little different. Each individual has the capacity to achieve the extraordinary. SFC Plus was launched for those who defy tradition and for the inherent trailblazers waiting to break free in all of us.The journey from a single outlet in Abu Dhabi, UAE in 1993 to the 37 restaurants that span UAE and India today, is a story in itself - of breaking barriers and setting trends.
Hardee's
Food Court, Block 7It all started back in the 1960s when Wilbur Hardee opened the first Hardee’s in Rocky Mount, North Carolina and offered customers charbroiled hamburgers, fast service and drive-thru window.Since then, Hardee’s gained immediate popularity and the chain grew rapidly. By the end of the decade, there were nearly 200 Hardee’s restaurants, including international locations such as Heidelberg, Germany.Our history in the Middle East and North Africa region goes back to 1981 when Americana Group opened the first Hardee’s outlet in Kuwait, and from there we’ve been growing year after year. Today, Hardee’s operates over 2000 quick service restaurants in 32 of America’s 50 states and over 200 outlets in the Middle East and North Africa region.