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H & M Hennes & Mauritz is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. The collections are extensive and new items come into the stores every day. This way, the stores are renewed and customers can always find something new at H&M. The diversity of the fashion range allows all of the customers to find what they are looking for to complement their own personal style. There are several different concepts within the women’s, men’s, teenage and children’s departments. All in all, the concepts consist of modern basics, current fashions and clothes that reflect the absolute latest international trends. The collections are supplemented by matching accessories, underwear and sleepwear.