Stella McCartney
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Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in partnership with Kering in 2001. Stella’s approach to design emphasises sharp tailoring, natural confidence and femininity. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. In 2010, adidas, official sportswear provider for Team GB and Paralympics GB, appointed Stella McCartney as Creative Director for the British team kit for the London 2012 Olympic & Paralympic Games. She oversaw the creation of every aspect of the national team’s performance kit – the first time a British team kit has been designed by a fashion designer.
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