30 years ago, when David & Luisa started a family, they decided that the best out there wasn't good enough and Mamas & Papas was born. David and Luisa believe that it is important to give children the best start in life, and they have held onto that thought throughout Mamas & Papas’ growth.Their daughters Amanda & Olivia have gone on to have families of their own and are now shaping the business based on their own experience as parents. So you could say that our products are designed by parents for parents.
Carter’s designs are based on a heritage of quality and innovation that has earned the trust of generations of families. It is the attention to minute detail such as the Handi-Cuff mitten sleeve that protects babies from self-scratching or the Jiffon neck design that slips over little ears for easy outfit changes which has made dressing easier for moms and life more comfortable for babies. Carter’s opened its first store in the Middle East in 2007. Today it is present in most of the popular malls across UAE, Qatar and Bahrain. It has developed a large following of loyal customers and also has been appreciated and awarded by various bodies such as Retail ME “New Retail Brand of the Year” and “Best Concept Store” among others. Carter’s has also won several awards as the “Best Children’s Fashion Store” from leading Malls in the UAE.