converse - DOC er5042012
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Forever associated with rebellion and originality, Converse today has become synonymous with trendy sneakers, appealing to men, women, teenagers and kids alike. The origins of America Original Sports Company dates back to 1908 when Marquis Mills Converse founded a rubber shoe factory in Massachusetts. How it became the popular brand that it is today can be attributed to its early support of basketball, which practically originated and grew alongside Converse. A groundbreaking moment in the history of this brand was getting Chuck Taylor on board, who was then a young basketball player signed on to promote the footwear brand as well as the sport in different parts of the United States. The trendy and stylish Converse sneakers have become a mainstream fashion craze with outlets throughout the world. From celebrities to skaters, from local coffee shops to nightclubs- Converse sneakers are everywhere.