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Novo Cinemas is proud to be the largest and a cinematic industry leader in the Middle East. Our journey began in the year 2000 with the launch of our flagship cinema in Dubai, United Arab Emirates, which would be the cornerstone of an entertainment chain that would soon extend across borders and introduce to the region such pioneering technologies as online booking, e-kiosks and the first cinema-dedicated mobile app, in addition to the UAE's first IMAX screen. We became the largest chain of cinemas in the Middle East by pushing boundaries, pioneering change, and consistently striving for the "new".