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Kicked off in 1982 by Nicolas G. Hayek, SWATCH today is a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands. The first SWATCH watch appeared on the Swiss market in 1983, surprising everyone with its provocative spirit, spirited design and enormous success. Always at the forefront of popular fashion, SWATCH continues to innovate and surprise with four annual collections (Spring Summer, Summer Sport, Fall Winter, Winter Sport), Art Specials, a Seasons Collection (Xmas), and Specials for Chinese New Year, Valentine’s Day and Mother’s Day. The brand has also established a strong presence in the world of sports with its ongoing support for extreme sports (snowboarding, skiing) and beach volleyball.