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Introduced in February 1999, the Hour Choice concept was developed by Rivoli Group to offer branded designer watches from value fashion and lifestyle brands. Hour Choice stores situated in strategic, high traffic locations across major shopping malls, hypermarkets, department stores, electronic anchor stores and other formats throughout UAE, Qatar, Oman and Bahrain carry a versatile range of fashion, sport, classic, glamorous and contemporary wrist watches. Boasting a wide portfolio of watches for men and women, Hour Choice stores cater to your shopping needs by featuring watches from renowned international brands like Tissot, Balmain, Certina, Mido, Calvin Klein, Swatch, Coach, Timberland, Lacoste, Kenneth Cole, Juicy Couture, Ferrari, Tommy Hilfiger, Anne Klein, JLO and many more. Hour Choice delivers an enriching yet relaxed retail environment with a knowledgeable sales team to guide you to choose your ideal timepieces quickly and conveniently.